Today, I was enjoying some of your orange juice over breakfast, and I read this little ditty on the top of the carton:
Rainforest is disappearing fast and causing our climate to change. Together with Cool Earth, Tropicana aims to save thousands of acres of endangered rainforest and protect our future. To save your own patch of rainforest go to www.tropicanarainforest.com and enter the unique code printed on this carton. For every code you enter we will preserve 100 square feet of rainforest.
For you to work with Cool Earth to save thousands of acres of rainforest 100 square feet at a time, I have to go to tropicanarainforest.com and enter the unique code printed on my carton of orange juice? I didn’t read the top of the other carton I’ve already finished and thrown away … now I’ve got to try to sleep at night knowing that 100 square feet of rainforest is going to go unsaved because I didn’t save it.
Why does it seem like your charitable participation contingent upon an end user making you participate?
I came across a blog post on nytimes.com that evaluates how much this charitable contribution amounts to: probably $0.11. So you’re only going to donate $0.11 to save the rainforest if I register my carton online? Okay … it’s your world, I’ll bite.
Going to the website, I see that I have to create an account to participate … because it’s important to confirm that a real person is getting you to save the environment? Why do you require and email and a postal address from me to get you to save $0.11 of rainforest?
Stan Rapp says that say a valid email address is worth in the neighborhood of $118, so for you to be donating more money than the value you could theoretically get from my valid email address, I’d need to submit in 1,073 codes in 2009 … or about 3 cartons per day.
You’re too kind.
