Mashable headed inside Gatorade’s “Social Media Command Center” and I have to say I’m impressed. The trick here is to figure out what to do with all the data they are monitoring and capturing - just seeing it isn’t nearly as valuable as figuring out how to monetize it. Yes, I know, the thought of monetizing “social media” is icky, but them’s the breaks, kids.
(via brandflakesforbreakfast)
Wow. Why don’t I have a Social Media Command Center?
